2015, Brand Management and Management

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2015

Brand Management

Management

Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Administrative companies can be good at doing things right (operational management) but not so good at doing right things (strategic leadership). 2000 – Kraft buys Nabisco.

Brand

Brand Learning-by-Doing Brand Management Proposal

The Right Way to Use Analytics Isn’t for Planning

Harvard Business Review

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. What builds management perspectives? Laura Schneider for HBR.

Planning

Planning Competitive Intelligence Pharmaceuticals Brand

Leadership Digital

Taking a Step Back Doesn’t Always Move You Forward

The Right Way to Use Analytics Isn’t for Planning

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