Leading Blog

APRIL 26, 2016

Or what about being more “agile.” Agile was originally a software technique, meant to shorten software development times and make the development team more accountable to customer needs. From there, everyone is adopting the concept of “agile.” There’s agile marketing, introduced by thought leaders at CMG.

Agility 150

Agility Attrition Innovation Market Segmentation 150

Coaching Tip

APRIL 25, 2016

In their new book, “OUTMANEUVER: OutThink, Don’t OutSpend” strategy and innovation consulting experts Jeffrey Phillips and Alex Verjovsky examine how maneuver strategies, based on speed, agility, insight and innovation win the most in any market at the least possible cost, for companies of any size, in any industry.

Strategy 70

Strategy Attrition Self-aware Agility 70

Strategy Driven

MARCH 14, 2016

Speed, agility, communication, delegation, innovation. The feature to feature competition is called “attrition”, and it’s adopted from the military, where the goal is to overwhelm and defeat a competitor, regardless of the cost. But attrition relies on size, deep pockets and slowly evolving markets in order to succeed.

Marketing 50

Marketing Skills Attrition Agility 50

Harvard Business Review

NOVEMBER 23, 2018

They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. The performance gap widened during the recovery (see chart below).

Team 8

Team Price B2B Tools 8