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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

Michael Haberman, HR Observations : "Hire Attitude vs. Aptitude": A Lesson From Disney - Southwest Airlines is famously known for having a talent management philosophy of "hire for attitude, train for skill"  Disney - another consistently high performing organization - shares that same philosophy towards employee selection.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. How can you put these ideas to work for your company?

USP 8
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Don't Let Mobile Apps Get Pushy

Harvard Business Review

Airlines like United use them to keep travelers up-to-date with flight statuses. Does your brand have a proper mobile channel strategy in place that fits into your brand''s overall business objectives? The New York Times and the Wall Street Journal leverage push notifications as tools to break important news.

Brand 8
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Motivating Behavior Change: Boosting Performance by Mobilizing Pride Builders

First Friday Book Synopsis

Here is an excerpt from an article co-authored by Jon Katzenbach, Laird Post, Jonathan Gruber, and Aurelie Viriot, featured by The Katzenbach Center at Booz & Company.

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Rating the English Proficiency of Countries and Industries Around the World

Harvard Business Review

Since 2001, English has been the international language of pilots and air traffic controllers, and airlines across the world have invested in English training programs for pilots, flight attendants, and other customer-facing staff. Link English proficiency to business objectives. Benchmark English proficiency.