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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

Instead, our interviews found a willingness to let organizational forms and structures evolve naturally, developing in line with the identity of the enterprise. On the other hand, they are set up as cost centers and service bureaus, mandated to meet the needs of all their constituents as rapidly as possible under the ceiling of their budget.

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The First Step to Fixing U.S. Manufacturing

Harvard Business Review

In fact, MGI analysis of financial data shows that large publicly traded US manufacturing firms, most of them multinationals with revenues greater than $500 million, averaged returns on invested capital of 22% from 1997 to 2013. manufacturers do source from domestic suppliers, they tend to regard them purely as a cost center.

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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business Review

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. In many organizations, marketing comes after product development. We asked them about their perception, usage, preference, and advocacy for the brands.

Brand 8
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People Are Not Cogs

Harvard Business Review

They outperform their industry because they've figured out how to enable the key asset of the new economy: scalably leverage many people's contributions, including the app developers eager to piggyback on the industry's most attractive devices. Yet most organizations still operate much as they did in the industrial age.

Hamel 17
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How Cloud Computing Is Changing Management

Harvard Business Review

History suggests that the main way information technology changes management is through changes in how information is gathered: the large-scale analysis of Operations Research reflected painstaking data collection around a few metrics, which were transferred to punch cards.

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Why Marketing Needs Closer Ties to IT

Harvard Business Review

In the past, marketing teams might have developed their own tools and databases or bought hardware and software without considering whether they had the know-how to maintain the systems — perhaps because IT was seen as a roadblock or didn’t move as fast as marketing thought they should. What do Marketing and IT have in common?