Harvard Business Review

AUGUST 14, 2015

Internally, their businesses are organized into seven categories: Entertainment, Health & Wellness, Leisure, Money, People & Planet, Telecom & Tech and Travel. Virgin has taken an entirely different tack from Starbucks by directly expanding its corporate brand into an incredibly diverse set of industries.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. They will benefit the most from being mentored.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

APRIL 15, 2013

Aaron was on his way to what was perhaps the most important presentation of his life: a presentation to Chinese investors about luxury New York City apartments he''s been developing on the Lower East Side. For instance, if you are an apparel brand whose marketing success depends on using famous movie stars to sell your clothes in the U.S.,

Travel 8

Travel Real Estate Apparel Globalization 8

Harvard Business Review

JANUARY 27, 2012

While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. In GILT's wake, there followed a host of competitors (RueLaLa, Ideeli). But One Kings Lane (OKL) takes a different approach. Zulily has been adding 40 to 50 new brands a week.

Retail 15

Retail Fashion Merchandising Apparel 15