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Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

Strategy Driven

Many companies in the United States spend a decent chunk of their funds on marketing. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.

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Why Knowing Your Customers’ Needs is Key to Business Success

Strategy Driven

In this article, we’ll take a look at how to develop a richer understanding of your customer base. A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients.

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Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. By publishing content, you can put yourself on the map. Are you tapping into the powerful reach of the social web through content?

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043: How to Lead a Likeable Business | with Dave Kerpen

Engaging Leader

Likeable Local : a Facebook marketing solution for small businesses. Likeable Media : A Social Media and Word of Mouth Marketing Firm. LinkedIn article: 11 Simple Concepts to Become a Better Leader. Dave’s other articles on LinkedIN. Dave’s articles on Inc. Subscription Links. Your Feedback.

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Organization, Communication, and Other Key Themes in Business

Strategy Driven

If you share this ambition, this article discusses a handful of key themes to properly running a business. In fact, it could be considered absolutely vital, given that both marketing your business and dealing with customer service issues require the ability to interact with customers effectively and respectfully.

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The Benefits of Great Customer Service

Strategy Driven

This article aims to highlight why exactly you want to provide a great customer service experience and what the benefits will be if you do. Great customer service is an incredibly beneficial thing to any business for a whole range of reasons. Better Sales.

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When It Comes to Content Strategy, Spreadable Is the New Sticky

First Friday Book Synopsis

Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. To read the complete article, check out others, and obtain subscription information, please click here. The author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded.

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