Leading Blog

APRIL 26, 2016

There’s agile marketing, introduced by thought leaders at CMG. Or, think about innovation. Everyone knows innovation is important. But again, if you can innovate successfully, is that enough? In truth, factors like speed, agility and innovation aren’t all that valuable by themselves. Can agile help you win more?

Agility 150

Agility Attrition Innovation Market Segmentation 150

Strategy Driven

MARCH 14, 2016

Speed, agility, communication, delegation, innovation. It refers to preparing to compete using familiar techniques, against competitors you’ve faced before, in the same markets or industries, only to discover that the rules have changed. But attrition relies on size, deep pockets and slowly evolving markets in order to succeed.

Marketing 50

Marketing Skills Attrition Agility 50

Coaching Tip

APRIL 25, 2016

In their new book, “OUTMANEUVER: OutThink, Don’t OutSpend” strategy and innovation consulting experts Jeffrey Phillips and Alex Verjovsky examine how maneuver strategies, based on speed, agility, insight and innovation win the most in any market at the least possible cost, for companies of any size, in any industry.

Strategy 70

Strategy Attrition Self-aware Agility 70

Harvard Business Review

JUNE 1, 2015

Because they are innovative by nature, consumer tech companies need to invest heavily in research and development, which could be done if they had a portfolio of products at different stages of maturity, with some of them being established cash cows. Today, telco market leaders like Verizon and Sprint are in a similar position.

IPO 8

IPO Company Maturity Short-term 8