Leading Blog
APRIL 26, 2016
There’s agile marketing, introduced by thought leaders at CMG. But if you could create a framework in which each of these activities were a vital component leading to a completely new way to compete, then you’d see a significant impact on your revenues, profits and market share. From there, everyone is adopting the concept of “agile.”
Strategy Driven
MARCH 14, 2016
It refers to preparing to compete using familiar techniques, against competitors you’ve faced before, in the same markets or industries, only to discover that the rules have changed. In these market battles everyone eventually loses, because quality, customer service and margins fall. You’ve heard the saying “fighting the last war”.
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Coaching Tip
APRIL 25, 2016
In their new book, “OUTMANEUVER: OutThink, Don’t OutSpend” strategy and innovation consulting experts Jeffrey Phillips and Alex Verjovsky examine how maneuver strategies, based on speed, agility, insight and innovation win the most in any market at the least possible cost, for companies of any size, in any industry. Human capital.
HR Digest
OCTOBER 6, 2021
1] Organizations that are able to build a sustainable and differentiated worker-employer relationship will be able to stem attrition, traverse shifts in marketplace conditions, and thrive not just through the pandemic, but future disruptions as well.
Tanveer Naseer
FEBRUARY 28, 2011
In most cases, when we talk about an organization’s brand, it’s often looked at through some marketing lens. More specifically, to reassessing how leadership should view the role of the ‘corporate brand’, which in the context of this piece I’ll be referring to as an organization’s brand.
Strategy Driven
NOVEMBER 10, 2010
What is the historic attrition and turnover rate and how do these map to the skills that keep you competitive? He has more than 30 years of experience in corporate sales and marketing, including years in book publishing business, working for IDG Books, publishers of the … For Dummies computer and general reference books.
Harvard Business Review
NOVEMBER 23, 2018
They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. Digital tools can also open new go-to-market approaches. Zero-base sales capacity.
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