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A comprehensive breakdown of improving your automotive business

Strategy Driven

In today’s world, automotive businesses are facing many challenges. From increasing competition to changing consumer preferences, the automotive industry is rapidly evolving, and staying ahead of the curve is essential for success. Automotive manufacturers also rely on their suppliers to help them improve their business.

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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Whether you have invented an amazing new technology or product, you could still fail. In contrast, Musk cares about customer needs as well but only at a high level; he picks what he perceives as big important needs that haven’t been met because of technology constraints and is more of a “technology first” innovator.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Today, Weaver’s mass-mailing tactics seem quaintly out of date. Insight Center.

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The Ambitious Business Goals Aiming to Change the World

Harvard Business Review

In order for Nissan to actually pursue the Vision Zero goal, the company is forced to think differently about innovation and product development, developing technologies that keep cars from hitting each other. Even tactical operational goals can be transformative.

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What U.S. CEOs Can Learn from GM’s India Failure

Harvard Business Review

Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. 1 — Consistent Leadership Over Time Matters in This Market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

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