Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

SEPTEMBER 25, 2014

To design and develop new products, it’s not uncommon today to get your research and engineering folks to collaborate with customers and other external stakeholders. In B2B customer collaboration, however, the customer tends to be driven by specific business goals rather than passion for your brand or product category.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

AUGUST 3, 2016

Consider the core mission of the modern IT department: Taking in all the technology “mess” (often from several different divisions), developing the necessary competencies, and delivering savings and efficiency to the company. The stand-alone data and analytics service function. Data and analytics embedded in IT.

Operations 8

Operations Agility Chemicals Supply Chain 8

Harvard Business Review

JANUARY 6, 2016

Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. Those forces are dramatically changing the way B2B companies and their customers approach buying and selling, too. Sellers must respond. Sellers must respond. Systems (e.g.,

B2B 8

B2B Information Information Technology CRM 8

Harvard Business Review

APRIL 20, 2017

Despite lower oil prices, currency depreciations, higher taxes, and geopolitical uncertainty, the region is still rich in opportunities, from selling efficiency-enhancing technology to the Saudi government to offering Western products to 100 million Ethiopian consumers.

Depreciation 9

Depreciation Contingency Plans Policies Marketing 9