Strategy Driven
JUNE 9, 2014
The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. Teach customer loyalty, not customer satisfaction.
Strategy Driven
OCTOBER 8, 2012
Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. But the bottom line is whatever that person has read is an insight into his or her thought process. Find that out and you will find out if you have a good person or not.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
OCTOBER 7, 2014
We went straight to the frontline people to ask if it would grab consumers — and also if it would work with our B2B intermediary customers in stores where the custom orthotics stations would be placed. Brent developed a decisive strategic insight from riding with sales reps on calls to customers. They said, “Yes.”
Harvard Business Review
SEPTEMBER 22, 2011
More and more companies are tying incentive pay to customer metrics. TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your customer metrics must correlate with financial and strategic goals. A clear link to financial and strategic outcomes.
Harvard Business Review
APRIL 20, 2016
In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.
Expert insights. Personalized for you.
63 
Let's personalize your content