Let's Grow Leaders
SEPTEMBER 23, 2021
Your Most Important Customer Loyalty Metric: Do Your Customers Come Back. In this week’s Asking for a Friend, I talk with Shep Hyken, author of I’ll Be Back , discusses how to build customer loyalty and getting customers to come back again and again. The Basic’s of Customer Loyalty.
Skip Prichard
JANUARY 14, 2020
As someone who has spent their career going inside organizations that do customer service extremely well – from Nordstrom, USAA, Southwest Airlines, Zappos , L.L. At Zappos, employees refer to themselves as Zapponians; their lobby gift shop is the Z’Boutique, the contact center is called the Customer Loyalty Team, and so forth.
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Harvard Business Review
APRIL 2, 2015
B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Powerful brands (think Apple and Nike) reinforce customers’ positive self-image.
Strategy Driven
JUNE 9, 2014
The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. Teach customer loyalty, not customer satisfaction.
Strategy Driven
DECEMBER 16, 2013
The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. The key to building your Google reputation is consistent action, consistent writing, and consistent posting. It’s the time to make your plan for next year. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
Strategy Driven
OCTOBER 8, 2012
Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. But the bottom line is whatever that person has read is an insight into his or her thought process. Find that out and you will find out if you have a good person or not. About the Author.
Harvard Business Review
OCTOBER 7, 2014
We went straight to the frontline people to ask if it would grab consumers — and also if it would work with our B2B intermediary customers in stores where the custom orthotics stations would be placed. The new strategy drove sales growth and customer loyalty. They said, “Yes.”
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