Let's Grow Leaders

SEPTEMBER 23, 2021

Your Most Important Customer Loyalty Metric: Do Your Customers Come Back. In this week’s Asking for a Friend, I talk with Shep Hyken, author of I’ll Be Back , discusses how to build customer loyalty and getting customers to come back again and again. The Basic’s of Customer Loyalty.

Customer Loyalty 425

Customer Loyalty Loyalty Video B2C 425

Skip Prichard

JANUARY 14, 2020

As someone who has spent their career going inside organizations that do customer service extremely well – from Nordstrom, USAA, Southwest Airlines, Zappos , L.L. Leadership Tip: great service cultures give employees leeway and power. Adapted from Ignore Your Customers (And They’ll Go Away) by Micah Solomon. A common language.

Airlines 113

Airlines Mission Statement Customer Loyalty Mayo 113

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. Teach customer loyalty, not customer satisfaction.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

DECEMBER 16, 2013

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Leadership words that need to be banned.

Reputation 70

Reputation B2C B2B Customer Loyalty 70

Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your customer metrics must correlate with financial and strategic goals. A clear link to financial and strategic outcomes.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

OCTOBER 7, 2014

We went straight to the frontline people to ask if it would grab consumers — and also if it would work with our B2B intermediary customers in stores where the custom orthotics stations would be placed. The new strategy drove sales growth and customer loyalty. They said, “Yes.” That’s pivotal.

CEO 9

CEO Strategy Pharmaceuticals B2B 9