Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. It should be about how they were reluctant, about how they thought the kid next door could do it, about how they thought the price was too high, about how they thought they were ugly on film.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. It was introduced with a film that drew the connection between the company’s heritage and its new position. billion on branding, or 41.6%

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

JULY 16, 2014

After trying 15 plus different models, I realized that I loved a black coat that looked like the one worn by the characters in the film The Matrix , at a list price of 2,700 euros. It’s an approach frequently used in B2B sales, but I expect it could also find its way to Western retail stores selling moderate to high-priced items.

Price 8

Price Discount B2B Competitive Advantage 8

Harvard Business Review

OCTOBER 14, 2015

This holds true for B2B and B2C audiences alike. I filmed the participants’ faces. With the ubiquity of on-demand information, that’s no longer the case; in general today’s consumers will pay significantly more attention to content designed to entertain them. Insight Center. The New Tools of Marketing.

Video 8

Video Advertising Audience Brand 8