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How to Write a Job Description

ExactHire - Leadership

A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. For example, perhaps your open sales position requires travel. Best practices for Writing Job Descriptions.

How To 59
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What's The Future Of Business By Brian Solis

Eric Jacobson

Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way?

B2B 55
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Old way or new way? Only one way works. My way.

Strategy Driven

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The NEW big picture of selling is quite simple.

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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. systems, air travel feels a bit more like a chore than like a treat. Assign a leader to this organization and establish a leadership team to support that person. In the U.S., logistics, and finance. finance, I.T.,

Industry 267
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What Does Your Brand Sound Like?

Harvard Business Review

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.

Brand 9
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How to Write a Job Description

ExactHire - Leadership

A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. For example, perhaps your open sales position requires travel. Include keywords that specify required skillsets.

How To 52
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China Needs a New Generation of Dreamers (and New Dreams)

Harvard Business Review

Richard Branson, who is also a Planetary Resources investor, is already selling tickets for space-travel on Virgin Galactic’s commercial spacecraft, and he’s competing with the dreams of Amazon’s Jeff Bezos’ Blue Origin , and Elon Musk’s SpaceX. Can you name five?