Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The NEW big picture of selling is quite simple.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. “Things were different once upon a time before the railroads turned farms into cities… The traveling [sales]man is a middleman and the evolution of business is gradually eliminating the middle man.”

B2B 8

B2B B2C Uncertainty Self-aware 8

Leading Blog

NOVEMBER 3, 2023

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. systems, air travel feels a bit more like a chore than like a treat. I F YOU’VE HAD to be on a plane in the last year or so, especially within the U.S., In the U.S., logistics, and finance. finance, I.T.,

Industry 267

Industry Stage-Gate Organization Company 267

Harvard Business Review

JULY 25, 2013

In 2000, Chrysler''s then president, James Holden, traveled to India to study the market. Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

OCTOBER 21, 2013

The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. A brand also has to be aligned with the market profile of the consumer segment. Many companies forget to align customer service with the brand proposition for the targeted market segment. Think of Yahoo!, Once again, too many CEOs are hesitating. Technology.

Brand 12

Brand B2C Market Segmentation Travel 12

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. Station messages, for example, took into account travelers’ anxiety. Advertising Branding Marketing' SNCF’s In-Station Signal.

Brand 10

Brand Advertising B2C B2B 10

ExactHire - Leadership

APRIL 23, 2021

A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. For example, perhaps your open sales position requires travel. Include keywords that specify required skillsets.

How To 52

How To Travel Engineering B2B 52

Harvard Business Review

APRIL 26, 2016

The Order of United Commercial Travelers , for instance, was founded to “ improve character and instill temperate habits,” and Gideon bibles were originally put in hotel rooms to help “ eliminate gambling , drinking, dirty jokes, Sunday trading and other forms of temptation peculiar to traveling (sales) men.”

Education 8

Education Levitt Retail Training 8

Harvard Business Review

JANUARY 3, 2013

They also want to be involved in distribution ("how you move it"), as BMW/Audi Prosumers who love to travel to Germany to pick up their cars from the factory for extra immersion before shipping it back home. They also are finicky about marketing ("how you market it").sometimes

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

JULY 10, 2012

Finally, B2B sales forces may elect to only offer some products to specific segments — not to everyone. Similarly, customers who inquire about high-end products are likely to have different tastes and budgets than the norm, and be shown different sets of products. Offering tailored selections is win-win.

Retail 13

Retail Hotels Price B2B 13

Harvard Business Review

JANUARY 18, 2016

Airbnb is an example of a win-win quality improvement: landlords realize more cash flow from their assets, and customers gain both better choice and lower costs in their travel lodging options.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

NOVEMBER 15, 2013

Richard Branson, who is also a Planetary Resources investor, is already selling tickets for space-travel on Virgin Galactic’s commercial spacecraft, and he’s competing with the dreams of Amazon’s Jeff Bezos’ Blue Origin , and Elon Musk’s SpaceX. Can you name five?

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics. Take a customer–life cycle approach.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

APRIL 20, 2017

strong opposition to the Iran nuclear deal; a ban on travelers from several Muslim-majority countries), many companies are still looking to invest in the region. unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets. if the U.S. Product adaptation.

Depreciation 9

Depreciation Contingency Plans Policies Marketing 9