Harvard Business Review

JULY 25, 2013

In 2000, Chrysler''s then president, James Holden, traveled to India to study the market. Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. A brand also has to be aligned with the market profile of the consumer segment. Think of Yahoo!, Technology.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

OCTOBER 21, 2013

The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

APRIL 26, 2016

Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. Even when the boom in MBA programs coincided with the rise of Marketing as a discipline, Sales was treated like a stepchild at best. ”In other words, why serve hamburger when you can teach people to cook steak?

Education 8

Education Levitt Retail Training 8

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. Station messages, for example, took into account travelers’ anxiety. Advertising Branding Marketing' SNCF’s In-Station Signal.

Brand 9

Brand Advertising B2C B2B 9

ExactHire - Leadership

APRIL 23, 2021

A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants. Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. For example, perhaps your open sales position requires travel. Include keywords that specify required skillsets.

How To 52

How To Travel Engineering B2B 52

Harvard Business Review

JANUARY 18, 2016

An effective starting point is to break cities into four segments across two distinctions: legacy vs. new cities, and developed vs. emerging economies. Segment 1: Developed Economy, Legacy City. Implications for entrepreneurs: Denizens of developed legacy cities have discretionary income. Segment 4: Developed Economy, New City.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

JANUARY 3, 2013

They also want to be involved in distribution ("how you move it"), as BMW/Audi Prosumers who love to travel to Germany to pick up their cars from the factory for extra immersion before shipping it back home. They also are finicky about marketing ("how you market it").sometimes

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. Both practices have long developed insights into their customers based on data and analytics. Marketers recognize that buying behaviors change over time as customers get older, have children, switch jobs, build wealth, and retire.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

APRIL 20, 2017

strong opposition to the Iran nuclear deal; a ban on travelers from several Muslim-majority countries), many companies are still looking to invest in the region. unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets. if the U.S. Product adaptation.

Depreciation 8

Depreciation Contingency Plans Policies Marketing 8