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Expedia Layoffs To Affect 9% Of Workforce In a Bid To Refocus Resources

HR Digest

The travel platform had been hit hard during the COVID-19 pandemic as the travel bans cut sharply into their business earnings, but the company made a clean comeback soon after, with their annual revenue for 2023 growing to $12.8 billion USD, marking a 10 percent year-over-year growth.

Resources 105
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Why Are Video Devices Becoming More Popular?

Strategy Driven

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The critical technologies making this possible are lowering latency and enabling remote access to video content. They reduce travel costs, enable remote work and learning, and make meetings more personal.

Video 117
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What's The Future Of Business By Brian Solis

Eric Jacobson

WTF is incredibly relevant and timely because Solis explores the non-stop transformation happening in business today, driven by new social and mobile technologies. Solis : Most businesses are merely reacting to the rapid evolution of technology rather than trying to create engaged customer experiences throughout the life-cycle.

B2B 55
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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. “Things were different once upon a time before the railroads turned farms into cities… The traveling [sales]man is a middleman and the evolution of business is gradually eliminating the middle man.”

B2B 8
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

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Focus on Your Customer's Customer

Harvard Business Review

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15
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Top Line Growth? There's an App for That

Harvard Business Review

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. A brand also has to be aligned with the market profile of the consumer segment. Technology. Think of Yahoo!,

Brand 11