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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Advisory Services Focused on Leadership Training & Organization.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it. My bet is people who measure the ROI of social media HAVE NEVER TWEETED.

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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 At the start of each week I like to round up five posts from the HR, talent management, and leadership development blogosphere that I found to be especially good reading. Adam serves up some alternative ways to motivate your staff that won't break the bank.  Below are my picks for the week of December 6th - 12th, 2010.

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The Rebirth of the CMO

Harvard Business Review

To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. Deborah DiSanzo, the CEO of Philips Healthcare, was once a CMO.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

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