Harvard Business Review

AUGUST 30, 2018

Today, we’ll talk with IBM’s Max De Ycaza about how IBM’s largest business unit, the $40 billion Global Technology Services unit, is helping clients learn from this journey. Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. Max, thanks for joining us today.

Agility 8

Agility Content CIO Banking 8

Harvard Business Review

JUNE 25, 2013

Specifically, our study found that the companies estimating the greatest returns last year on Big Data outspent those with much smaller ROI by a factor of more than three — a median spend of $24 million vs. $7 million. How else did the companies projecting the greatest ROI from Big Data differ from underperformers?

ROI 8

ROI Company Learning Curve Retail 8

Harvard Business Review

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

ROI 9

ROI Long-term Banking System 9

Harvard Business Review

OCTOBER 1, 2018

Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. Blockchain technology allows for near-zero transaction costs—even on microtransactions.

Marketing 11

Marketing Advertising Technology Content 11

Harvard Business Review

JANUARY 16, 2013

But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Examples of enterprise social-technology use are cropping up all the time: TD bank relies on a social network for employee communication, and at Unisys, social communities provide specialized expertise to resolve technical problems.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Strategy Driven

SEPTEMBER 25, 2019

Nowadays, and thanks to advances in technology, you can automate many tasks including marketing, lead nurturing, sales, daily operations and customer service among others. Usually, most businesses don’t achieve the desired ROI thanks to poor execution, human error and so on. How to Use Task Automation to Boost Sales.

Retail 10

Retail How To Follow-up Marketing 10

Harvard Business Review

AUGUST 5, 2014

CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. That bottom line sensibility is crucial. Become the organizational “glue” to deliver change. “If

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

JANUARY 18, 2016

There are opportunities to combine creative financing with thoughtful use of new sensor and big-data technologies to create projects that contribute to building sustainable cities. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

APRIL 4, 2016

In the broadest sense, says Knight, “it’s the ultimate ROI” “It tells you what percentage of every dollar invested in the business was returned to you as profit.” Banks, Knight says, tend to have low ROAs around 1%. Technology companies have very few assets so they’ll often have high ROAs.

ROE 8

ROE Banking Industry Comparison 8

Harvard Business Review

FEBRUARY 5, 2014

The logic, according to the International Energy Agency (IEA) and banks like HSBC, is this: as the world migrates away from carbon-based fuels, trillions of barrels of oil and billions of tons of coal — the assets sitting on the books of energy companies — will become “stranded,” or worthless. The Guilt or Enlightenment: Moral Suasion .

NGO 9

NGO Energy Morale Price 9

Harvard Business Review

JANUARY 28, 2015

While this would seem sufficient to alert the bank to his impending trip abroad, “transaction denied” flashes across the terminal screen, leaving this longtime customer stranded, fuming, and no longer so loyal. A traveler arrives in a foreign country and attempts to use his credit card to make a purchase.

COO 8

COO Planning Metrics Call Center 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt. What more proof does one need?

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

NOVEMBER 4, 2014

Ask just about any anyone to draw a picture of their organization — be it a Catholic priest, a Google software engineer, a nurse in Britain’s National Health Service, a guard in Shanghai’s Hongkou Detention Center, or an account executive at Barclays Bank — and you’ll get the familiar rendering of lines-and-boxes. He was right.

Bureaucracy 9

Bureaucracy Short-term Long-term Intellectual Capital 9

Harvard Business Review

NOVEMBER 4, 2014

Ask just about any anyone to draw a picture of their organization — be it a Catholic priest, a Google software engineer, a nurse in Britain’s National Health Service, a guard in Shanghai’s Hongkou Detention Center, or an account executive at Barclays Bank — and you’ll get the familiar rendering of lines-and-boxes. He was right.

Bureaucracy 9

Bureaucracy Short-term Long-term Intellectual Capital 9

Miles Anthony Smith

NOVEMBER 7, 2019

Stay on top of all technological advances pertaining to marketing. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. That stodgy old school types of businesses can't benefit from this (think CPA, Insurance, Banking), to name a few. That you don't need a strategy. No answer) 56.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

DECEMBER 19, 2014

A key point: in a world that will spend $90 trillion on infrastructure over the next 15 years anyway, the additional costs to shift that build-out to a low-carbon path, with technologies we already have, will be minimal. And investors are noticing: in May, Barclays bank downgraded the bonds of the entire U.S. utility sector.

Chemicals 13

Chemicals Short-term Energy Report 13