Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. But the real power and full potential of data was not being fully realized by marketing.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

JANUARY 18, 2016

Implications for city leaders: Leaders should loosen restrictions so that private finance can invest in improvements to physical infrastructure, to better use what already exists. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

AUGUST 5, 2014

CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. That bottom line sensibility is crucial. Become the organizational “glue” to deliver change. “If

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

FEBRUARY 5, 2014

The logic, according to the International Energy Agency (IEA) and banks like HSBC, is this: as the world migrates away from carbon-based fuels, trillions of barrels of oil and billions of tons of coal — the assets sitting on the books of energy companies — will become “stranded,” or worthless. The Guilt or Enlightenment: Moral Suasion .

NGO 9

NGO Energy Morale Price 9

Harvard Business Review

APRIL 4, 2016

In the broadest sense, says Knight, “it’s the ultimate ROI” “It tells you what percentage of every dollar invested in the business was returned to you as profit.” Banks, Knight says, tend to have low ROAs around 1%. Technology companies have very few assets so they’ll often have high ROAs.

ROE 8

ROE Banking Industry Comparison 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt. What more proof does one need?

Media 407

Media Influence Blog Real Estate 407

Miles Anthony Smith

NOVEMBER 7, 2019

Stay on top of all technological advances pertaining to marketing. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. Content marketing cannot be done by someone in finance that kinda dabbles in writing. If we build it, they will come" is the biggest marketing mistake. But yes, they do!

Marketing 105

Marketing Content Audience Brand 105