Harvard Business Review

JANUARY 16, 2013

But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. It's in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain. To get the most out of social technologies, known collectively as Enterprise 2.0,

Media 9

Media McKinsey Supply Chain Telecommunications 9

Strategy Driven

SEPTEMBER 25, 2019

Nowadays, and thanks to advances in technology, you can automate many tasks including marketing, lead nurturing, sales, daily operations and customer service among others. Usually, most businesses don’t achieve the desired ROI thanks to poor execution, human error and so on. How to Use Task Automation to Boost Sales. Conclusion.

Retail 10

Retail How To Follow-up Marketing 10

Harvard Business Review

AUGUST 5, 2014

To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

APRIL 4, 2016

I talked with Joe Knight, author of the HBR TOOLS: Return on Investment and co-founder and owner of www.business-literacy.com , to learn more about these ratios and how managers can use them. Banks, Knight says, tend to have low ROAs around 1%. Technology companies have very few assets so they’ll often have high ROAs.

ROE 8

ROE Banking Industry Comparison 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

JANUARY 28, 2015

While this would seem sufficient to alert the bank to his impending trip abroad, “transaction denied” flashes across the terminal screen, leaving this longtime customer stranded, fuming, and no longer so loyal. When sales managers saw a rush of customers, they could put more people on the front desk.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

NOVEMBER 4, 2014

Prahalad and I urged managers to think in a different way about the building blocks of competitive success. Managers assess performance. To find a cure, we will have to reinvent the architecture and ideology of modern management — two topics that aren’t often discussed in boardrooms or business schools. Power trickles down.

Bureaucracy 9

Bureaucracy Short-term Long-term Intellectual Capital 9

Harvard Business Review

NOVEMBER 4, 2014

Prahalad and I urged managers to think in a different way about the building blocks of competitive success. Managers assess performance. To find a cure, we will have to reinvent the architecture and ideology of modern management — two topics that aren’t often discussed in boardrooms or business schools. Power trickles down.

Bureaucracy 9

Bureaucracy Short-term Long-term Intellectual Capital 9

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. 3) That your intern can manage your content strategy. Stay on top of all technological advances pertaining to marketing.

Marketing 105

Marketing Content Audience Brand 105