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A Technique to Bridge the Gap Between Marketing and IT

Harvard Business Review

Here''s a familiar story: Marketing conducts research (" Big Data "! This classic breakdown between marketing and IT is being bridged at a few leading companies such as ING , the Netherlands bank. The financial crisis changed the market conditions for banks and also people''s attitudes towards banks.

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Debriefing as Continuous Improvement

Strategy Driven

Whether it was branded the Deming Method or Six Sigma or a host of other models, ‘continuous improvement processes’ found their way into organizations large and small and have made a major contribution to improving quality worldwide. Keep your company fighter-pilot agile in any turbulent or changing market.

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Achieving Sustained Cost Reduction

Harvard Business Review

For example Bank of America CEO Brian Moynihan recently announced plans to cut about 30,000 jobs across the company, nearly 10 percent of the work force, due to a downturn in trading and lending revenue and the continuing effects of the mortgage mess. They analyzed costs, set targets, and met with business and functional units.

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