Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Emotional Needs Not Yet a Business Priority.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

FEBRUARY 19, 2018

We wanted to calibrate trust holistically so we could measure it and develop global comparisons. Collectively, these four dimensions provide a comprehensive framework for calibrating digital trust, facilitating cross-country comparisons and benchmarking. This translates into different ways to measure trust.

Survey 9

Survey Environment Technology Comparison 9

Harvard Business Review

JUNE 25, 2018

Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate). It was supposed to provoke deeper thinking about capitalism and its future, but many early adopters understood the concept as a balancing act, adopting a trade-off mentality.

TBL 11

TBL Bottom-up Long-term Early Adopters 11

Harvard Business Review

APRIL 8, 2014

IBM saw these online social systems for investing in new ventures and decided they would like to develop a similar system internally for selecting innovative projects. Software companies have developed an alternative approach (“Agile” and “ Scrum ”) that uses rapid cycle testing of product features to see what customers like.

Software 8

Software CIO Early Adopters Project 8