Strategy Driven

APRIL 17, 2013

” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. Benchmark Your Feedback Step 8.

Marketing 50

Marketing Press Release Consultative Brand 50

Harvard Business Review

NOVEMBER 25, 2013

To date, however, the reality of marketing analytics has fallen short of the promise. Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent).

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JUNE 5, 2015

There is a need to improve in absolute terms, and there is plenty of headroom in relative terms. Among those in the enviable position of having high performance in both absolute and relative terms, the challenge is to stay the course. For those with low absolute and relative performance, the message is clear: All hands on deck.

Company 8

Company Analysis Short-term Customer Loyalty 8

Harvard Business Review

JANUARY 12, 2011

Many organizations lose some of their best operational people because of creating single pathways to organizational success," says David. Make it short-term and outline clear success criteria and an evaluation timeline. Doing this may be more motivational in the long run and can often inspire loyalty.

Learning-by-Doing 15

Learning-by-Doing Motivation Case Study Budgeting 15