Strategy Driven

SEPTEMBER 27, 2013

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The sincere, relationship-oriented business had raised consumer expectations of the service quality and built loyalty to the website. Surveys Fail to Predict Repurchase.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Strategy Driven

APRIL 17, 2013

However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. Benchmark Your Feedback Step 8. In short, it works. Seek to send out a press release once a month (as a long term goal). What’s your proactive marketing approach to loyalty?

Marketing 50

Marketing Press Release Consultative Brand 50

Harvard Business Review

OCTOBER 12, 2011

Engagement with employees was poor; there was little internal communication and no surveys of employee loyalty or efforts to improve it. And, as many writers in this series argue, one of the chief means of fixing the system lies in focusing on the creation of long-term value. Measures of employee loyalty climbed steadily.

Long-term 12

Long-term Attrition Six Sigma Balanced Scorecard 12

Harvard Business Review

NOVEMBER 25, 2013

To date, however, the reality of marketing analytics has fallen short of the promise. Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent).

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 1, 2011

Much the same can be said of the quantitative data most business managers are forced to use while trying to make important investment decisions, or while analyzing and benchmarking in a 'gated' product/service development process. So what do you do? Cultural understanding is about personal familiarity or immersion.

Benchmarking 13

Benchmarking Maslow Analysis Trends 13

Harvard Business Review

JUNE 5, 2015

There is a need to improve in absolute terms, and there is plenty of headroom in relative terms. Among those in the enviable position of having high performance in both absolute and relative terms, the challenge is to stay the course. For those with low absolute and relative performance, the message is clear: All hands on deck.

Company 8

Company Analysis Short-term Customer Loyalty 8

Strategy Driven

AUGUST 12, 2011

Upper management is most effective when it frames business decisions toward values, customs, beliefs, goals, objectives and the benchmarking of tactics. These are the visionaries who advise management in refining the organizational purpose, vision, quality of life, ethics and contributions toward the company’s long-term growth.

Mentor 56

Mentor Strategic Planning Leadership Benchmarking 56