Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Emotional Needs Not Yet a Business Priority.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Strategy Driven

APRIL 17, 2013

However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. Benchmark Your Feedback Step 8. In short, it works. Lastly, if you don’t have a capabilities brochure already, develop one now.

Marketing 50

Marketing Press Release Consultative Brand 50

Harvard Business Review

OCTOBER 12, 2011

Engagement with employees was poor; there was little internal communication and no surveys of employee loyalty or efforts to improve it. And, as many writers in this series argue, one of the chief means of fixing the system lies in focusing on the creation of long-term value. Measures of employee loyalty climbed steadily.

Long-term 13

Long-term Attrition Six Sigma Balanced Scorecard 13

Harvard Business Review

NOVEMBER 25, 2013

To date, however, the reality of marketing analytics has fallen short of the promise. Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent).

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 1, 2011

Whether developing a new venture, managing an internal corporate innovation initiative, or working to develop globally successful product and service designs (my profession), nothing is more important than understanding what people need and desire in context of what the competition is providing. So what do you do?

Benchmarking 14

Benchmarking Maslow Analysis Trends 14

Strategy Driven

AUGUST 12, 2011

Business development. These executives spend much of their energies on planning, tactics, organizational development and business development. Upper management is most effective when it frames business decisions toward values, customs, beliefs, goals, objectives and the benchmarking of tactics. Running the business.

Mentor 56

Mentor Strategic Planning Leadership Benchmarking 56

Harvard Business Review

JANUARY 12, 2011

Organizations often assume that a promotion should involve giving star performers responsibility for managing more people and developing — rather than just executing — strategy. Make it short-term and outline clear success criteria and an evaluation timeline. Yet, these are not areas of genius for all.

Learning-by-Doing 15

Learning-by-Doing Motivation Case Study Budgeting 15