Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I visit prospective customers almost daily, mostly insurance agents and property managers, and provide value. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey. Reprinted with permission from Jeffrey H.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

MARCH 1, 2017

By diving into the data, we were able to dramatically reduce customer dissatisfaction, increase customer loyalty, and develop new, differentiating service offerings. Figuring Out What Our Customers Wanted.

Hotels 8

Hotels Fashion Budgeting Retail 8