Strategy Driven

NOVEMBER 27, 2020

Today’s eCommerce market is very competitive, making brand loyalty an elusive concept for many. To keep the customer happy, you’ll need to consider several factors: top-notch customer service, consistency, product qualities, and much more. Such dedication will make them feel valued and improve their loyalty.

Customer Loyalty 71

Customer Loyalty Loyalty How To Discount 71

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I visit prospective customers almost daily, mostly insurance agents and property managers, and provide value. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey. Reprinted with permission from Jeffrey H.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

MAY 25, 2018

Frictionless commerce will test the emotional bonds that make consumers loyal to established brands. Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

NOVEMBER 23, 2011

Mass publisher retailers create content of broad interest to their customers. They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? Most marketing aims to make consumers aware of a solution or an aspiration they had not considered. The Problem Solver.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

MAY 31, 2018

market is held by buy-and-hold investors who are actually interested in the long-term value of the companies in which they’ve invested. These two businesses will lose revenues, but will gain some customer loyalty for doing the right thing.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

MARCH 1, 2017

By diving into the data, we were able to dramatically reduce customer dissatisfaction, increase customer loyalty, and develop new, differentiating service offerings. Figuring Out What Our Customers Wanted.

Hotels 8

Hotels Fashion Budgeting Retail 8