Strategy Driven

NOVEMBER 27, 2020

Today’s eCommerce market is very competitive, making brand loyalty an elusive concept for many. To keep the customer happy, you’ll need to consider several factors: top-notch customer service, consistency, product qualities, and much more. Such dedication will make them feel valued and improve their loyalty.

Customer Loyalty 70

Customer Loyalty Loyalty How To Discount 70

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I visit prospective customers almost daily, mostly insurance agents and property managers, and provide value. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey. Gitomer and Buy Gitomer.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

NOVEMBER 23, 2011

Mass publisher retailers create content of broad interest to their customers. They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? Most marketing aims to make consumers aware of a solution or an aspiration they had not considered. The Problem Solver.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

MAY 31, 2018

market is held by buy-and-hold investors who are actually interested in the long-term value of the companies in which they’ve invested. publicly listed companies from 2001 to 2015, looking at patterns of investment, growth, earnings quality, and earnings management.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10