Leading Blog

JULY 25, 2016

the customer always come first? Putting employees first may be the best way to serve the needs of the customer. Profits are driven by customer loyalty, customer loyalty is driven by employee satisfaction, and employee satisfaction is driven by putting employees first.” Trust breeds more trustworthy behavior.”

Management 150

Management Customer Loyalty Loyalty Policies 150

Chart Your Course

AUGUST 14, 2012

Here are seven steps to build customer loyalty. A Gallup survey showed a customer who is “emotionally connected” to your place of business is likely to spend 46% more money than a customer who is merely “satisfied” but not emotionally bonded. Select the right people. Set performance standards.

Newsletter 154

Newsletter CRM Customer Loyalty Collins 154

Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. Find that out and you will find out if you have a good person or not. Best Regards, Jeffrey. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer. About the Author.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

MARCH 1, 2017

By diving into the data, we were able to dramatically reduce customer dissatisfaction, increase customer loyalty, and develop new, differentiating service offerings. Figuring Out What Our Customers Wanted.

Hotels 8

Hotels Fashion Budgeting Retail 8

Harvard Business Review

AUGUST 5, 2014

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. That bonding role extends to other aspects of the business as well, such as delivering on products and services.

P&L 10

P&L Banking Marketing Call Center 10

Strategy Driven

OCTOBER 5, 2012

Business development. It is a bond of trust that, if violated, will haunt the business. Potlache is the ultimate catalyst toward Customer Focused Management. It is a bond of trust that, if violated, will haunt the business. The Big Picture of Business – Developing The Talent for Business to Succeed.

Loyalty 59

Loyalty Bottom-up Strategic Planning Bond 59