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Understanding the Fed

Coaching Tip

When the Fed buys a Treasury bond, net inflation occurs, because it simply monetizes the government’s brand-new IOU. trillion new dollars to the monetary system, it removed exactly the same value of IOU-dollars from the market. The only reason that markets have been rallying recently is that the Elliott wave form required a rally.

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Five Reasons Stories are a Powerful Communication Tool

Kevin Eikenberry

It is quite likely the people you feel the greatest bond or attraction to (not necessarily physical, though perhaps) are those who shared a story with you. All stories can create a bond between the teller and the receiver; however, the strongest connections will be forged by personal, first person stories.

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Are You Proud of How You’re Spending Your Time?

Harvard Business Review

In my forthcoming ebook, How to Invest Your Time Like Money , I discuss how optimizing in the micro day-to-day activities is not the same as optimizing in the macro as a measure of success. Letting others steal your time: Legions of marketers work day and night thinking up ways to capture — and keep — your attention.

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Meet Your Pinterest Customer

Harvard Business Review

From the beginning Pinterest has seemed like it should be useful to marketers, and the hype has only amplified companies' desire to be there and figure out who's the Pinterest customer and how to reach her (so far, it's predominantly her ). It's the online equivalent of that age-old female bonding ritual, the shopping spree.

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