Eric Jacobson

MAY 25, 2016

Apply world-class management to traditionally "soft" societal topics. One implication for corporate communications and PR professionals is then turning the function from being a downside risk mitigator to being a profit center—a potential capability within the company that enables the business to realize its growth objectives.

Company 50

Company Competitive Advantage Open-book Long-term 50

Harvard Business Review

APRIL 13, 2016

Here’s how leaders can manage these tensions and set up their micromarkets for long-term success. They work best for interchangeable commodities — soybeans, bonds, car rides. And in some cases they’re behaving like it: Witness Uber’s constant PR mishaps. Manage risk. Not because they make mistakes.

Management 8

Management Short-term Price Long-term 8

Harvard Business Review

JANUARY 3, 2014

Sixth, a coworker quits, realizing that she''d rather be closer to her real family — that is, to people who are important to her, realizing she''ll never have that kind of bond with the people she sits with every day. Work beckons; Colin becomes a $40,000 salary surplus in the budget. Stay tuned.

Merchandising 8

Merchandising Budgeting Restructuring PR 8

Harvard Business Review

MARCH 1, 2012

It's a lesson about the soft side of management that many leaders have learned the hard way: You can't work with people successfully if you don't talk with them. Instead of offering a PR-spun feel-good message, it would present (in her words) "a snapshot in time" of the way that working mothers at EMC live now.

Company 12

Company Books PR Content 12

Women on Business

JANUARY 11, 2011

Besides tax-deferral, consider planning strategies that provide you with tax-free income in retirement, such as municipal bonds or Roth IRAs. In fact, now is an especially good time to consider tax diversification, especially in light of the 3.8%

Press Release 178

Press Release Discount Insurance PR 178