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Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. One such path that often flies under the radar is consumer non-durables a good career path. This industry plays a crucial role in our daily lives and the global economy.

Career 78
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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. A master of business administration in marketing helps you learn the specific skills necessary to succeed in this career and are typically more affordable than traditional full-time programs.

Marketing 123
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Resolve to Improve Your Company or Career in 2016!

Strategy Driven

The start of a calendar year is usually a great time for evaluating the leadership and growth of your organization, and ways to take your own career or company to the next level. Do you have an identifiable personal brand? Managing your personal brand can be one of the most important things you do as you progress in business.

Career 50
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How to Apply for a Job You’re Overqualified For

Harvard Business Review

A job opening catches your attention but the required experience is only eight years — and you’ve been in the industry for 15. You may be switching industries , or trying to get into a particular company. She recommends explaining your interest in terms of your career objectives.” Should you still apply?

How To 10
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Personal Branding for Introverts

Harvard Business Review

Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. In other words, you can make yourself professionally indispensable if you develop connections that enable you to break through silos, and identify and surmount knowledge gaps.

Brand 12
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The Best Companies Don’t Have More Stars — They Cluster Them Together

Harvard Business Review

In some technology companies, for example, software development is critical to business success. So the best-performing companies in this industry make sure that software development roles are filled with star talent. In other industries brand management matters more, so the A players tend to be clustered there.

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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” Today, Nabob faces yet another challenge: finding its place in the quickly dilating coffee industry. Nabob has seen many during its 120 years in the coffee biz.

Brand 100