Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. He mentioned that he had a friend who had franchising experience and offered to introduce us. Later, we were catching up over the phone and I told him about my business.

Franchising 255

Franchising Finance Brand Management Advice 255

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link].

Blog 222

Blog Mission Statement Strategic Planning Brand 222

N2Growth Blog

JUNE 11, 2010

Listening, engaging, reciprocating – have earned us 2 billionaire backers, 4000+ franchising inquiries & 300+ stores now in development (launched franchise company in Fall '09). Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Long road ahead.

Media 407

Media Influence Blog Real Estate 407

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Some people think that’s enough to build brand franchises. 1: Clear Brand Positioning.

Marketing 100

Marketing Brand Franchising Media 100

Harvard Business Review

NOVEMBER 4, 2013

On the other hand, the team is the third most valued franchise in the NFL (according to Forbes) with a passionate fan base who feel strongly that the team’s name is an integral part of its tradition, heritage, and ultimately its brand. Call some brand managers at other teams that have changed their names and get their advice.

Brand 8

Brand Franchising Merchandising Rogers 8

Harvard Business Review

DECEMBER 13, 2017

Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. The addition of Beekman’s eight brands had increased the number now under Otto’s umbrella to 21.

Hotels 8

Hotels Case Study Brand Price 8