Brand Management Franchising Management 
Women on Business
DECEMBER 2, 2012
I had a background in marketing and brand management, and working with concepts and ideas was my passion. He mentioned that he had a friend who had franchising experience and offered to introduce us. Later, we were catching up over the phone and I told him about my business.
Harvard Business Review
SEPTEMBER 3, 2024
Achieving true omnichannel excellence in luxury retail is a formidable challenge due to the inherent need for high-touch customer experiences and the complexity of managing multiple distribution channels, including e-commerce and third-party resellers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
In the CEO Afterlife
DECEMBER 31, 2011
You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link].
Harvard Business Review
AUGUST 20, 2024
After achieving early success, how should the founders continue to build value for their soccer franchise?
N2Growth Blog
JUNE 11, 2010
Listening, engaging, reciprocating – have earned us 2 billionaire backers, 4000+ franchising inquiries & 300+ stores now in development (launched franchise company in Fall '09). Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Long road ahead.
Harvard Business Review
NOVEMBER 4, 2013
On the other hand, the team is the third most valued franchise in the NFL (according to Forbes) with a passionate fan base who feel strongly that the team’s name is an integral part of its tradition, heritage, and ultimately its brand. Call some brand managers at other teams that have changed their names and get their advice.
In the CEO Afterlife
APRIL 13, 2016
When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Some people think that’s enough to build brand franchises. 1: Clear Brand Positioning.
Expert insights. Personalized for you.
255 
Let's personalize your content