Brand Management Human Resources Management Operations 
In the CEO Afterlife
DECEMBER 31, 2011
There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.
In the CEO Afterlife
JULY 16, 2015
From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Despite the necessity for precision in purpose and direction, I see more and more examples of senior business executives operating non-strategically.
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In the CEO Afterlife
JULY 24, 2011
The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. Marketers operate in a dynamic world. Human Resources. Search My Site. Leadership.
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The blemish is the abdication of brand attention by top management.
Harvard Business Review
JANUARY 23, 2014
A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.
In the CEO Afterlife
JUNE 19, 2011
We operate by the mantra of “use it or you lose it.” As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site.
Harvard Business Review
JULY 24, 2014
A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.
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