N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 325

Brand Brand Management Blog Media 325

Lead on Purpose

JUNE 2, 2012

My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. As a result, their organizational structure is not dependent on the normal hierarchal approach.

Leadership 200

Leadership Apparel Productivity Products 200

Skip Prichard

NOVEMBER 16, 2021

Sustaining a brand is first about recognizing that brands are fluid, not static. A brand isn’t something you build once and then it endures in the same form over time. Brands evolve and mature and grow just as we do.

Reputation 121

Reputation Brand How To Media 121

Harvard Business Review

JANUARY 23, 2012

As Kevin McFarthing noted in a recent blog post , in more mature markets directive questions can provide useful input. Lafley himself hit on one of these kinds of insights when he was a young brand manager at P&G. Sometimes it is completely appropriate to follow the simple approach of asking customers what they want.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

In the CEO Afterlife

JUNE 8, 2016

And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company. “There is exponential growth to be had.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

APRIL 14, 2015

In the past, M&A strategies often concentrated on brands and on growing brands through better brand management and internationalization. Today, such brand growth strategies appear to be either limited (for example, there is limited growth potential in mature markets) or too expensive.

Brand 8

Brand Brand Valuation Power Brand Management 8