Coaching Tip

SEPTEMBER 30, 2011

For instance, let’s look at branding and positioning. The image of the Coke brand, for me as the customer, is defined entirely by the advertising, package design, and my experience with the taste. I have no personal relationship or connection with the organization itself, and yet I am entirely loyal to that brand.

B2C 95

B2C B2B Marketing CIO 95

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9% in the prior year). One more disheartening statistic shows that only 26% of those companies have at least one woman in an executive officer’s position (e.g.,

Press Release 113

Press Release Discount PR Directory 113

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. Nor do they understand the CIO''s role or, typically, the technologies that the company deploys.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

JULY 26, 2013

For completely understandable reasons, enterprise social media tools and platforms like Yammer, Chatter, Jive and Sharepoint have been branded as great ways to communicate, engage, collaborate, coordinate, update and share information. Are We Asking Too Much of Our CIOs? Why Can''t a CIO Be More Like a CFO?

Media 8

Media Power CIO Supply Chain 8

Harvard Business Review

JULY 14, 2017

Patents, trademarks, brands, data, and software (IP) are proprietary assets creating differentiation. But traditional brands like Best Buy , Citi , Walgreens and Kaiser Permanente are also opening up access to create data-driven ecosystems. Intellectual capital. But we are moving toward more-networked forms of currency.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8