CEO Blog

OCTOBER 5, 2011

Burberry is a leading UK consumer brand of clothing, handbags etc. It is the 4th fastest growing global brand (although I am sure that will increase when people read this blog entry) She moved Burberry from a struggling company that was known for trench coats to a highly successful mid/highend brand. in revenue.

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Chief Technology Officer Brand CEO Globalization 133

Harvard Business Review

MAY 23, 2011

June's Harvard Business Review features a story by Procter & Gamble Chief Technology Officer Bruce Brown and me on " How P&G Tripled Its Innovation Success Rate." First, some of the ways that P&G reduces risk on individual projects are generally good innovation practices for everyone.

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Innovation Chief Technology Officer Business Model Definition 13

Strategy Driven

AUGUST 17, 2011

Consider the chief technology officer of a company who is able to influence standards by being on an industry body – the revenue impact of such a thing can be immense. The term rainmaking means an unusual ability to create value through deal-making and personal contacts. But rainmaking is a lot more than just that.

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Self-aware Engineering Chief Technology Officer Learning-by-Doing 50

Harvard Business Review

MARCH 26, 2012

In the HBR article, " A Reverse Innovation Playbook " (April 2012) and our forthcoming book, Reverse Innovation , my co-author, Chris Trimble, and I elaborate on how western multinationals can overcome their dominant logic. Rich countries are the most technologically advanced. Worse, we risk cannibalizing our premium offerings.

Chief Technology Officer 12

Chief Technology Officer CTO Constraint Engineering 12

Harvard Business Review

JANUARY 23, 2013

As campaigner-in-chief, however, this President is demonstrably without peer. His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. We knew what to do," said Harper Reed, the campaign's Chief Technology Officer. "We

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Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

MARCH 12, 2012

I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. He described how P&G's strategy is to win through branded products that offer consistent "delight" to consumers.

Marketing 12

Marketing Hedge Chief Technology Officer Supply Chain 12

Harvard Business Review

MARCH 14, 2016

We suggest a number of possible approaches for organization leaders to consider: Assign a roving chief technology officer or project manager. ” Similar in some respects to the CTO role is the role of the technical “chief.”

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CTO Agility Management Chief Technology Officer 8