N2Growth Blog

APRIL 29, 2012

When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands. Many successful bloggers today were not necessarily first-movers, but rather fast-followers able to leap frog the early adopters.

Blog 353

Blog Early Adopters Niche Marketing Magazine 353

Harvard Business Review

JULY 7, 2016

company’s São Paulo office to help Alejandra figure out how to better position her brand. ” What did Tela’s brand stand for? Not only would that diminish our brand, it would be like a flea kicking an elephant’s toe!” Saira had “buy one, give one.” She looked at the screen.

Case Study 8

Case Study Price Brand Focus Group 8

Harvard Business Review

APRIL 3, 2017

Despite what many think, there are not generically great ways to win — e.g., being a first mover or a fast follower or a branded player or a cost leader. With that tight Where to Play, it can win by working to achieve the lowest cost position in the business.

First-mover Advantage 11

First-mover Advantage Retail Strategy Pharmaceuticals 11

Harvard Business Review

AUGUST 31, 2011

Further, while some start-ups legitimately have the potential to change the world, many more are fast followers looking for a "quick flip." Corporate innovators have an incredible ability to affect change in a positive way. Sure, there are entrepreneurs like Mason or Zuckerberg who win big. Corporate innovation?

Innovation 14

Innovation Health Care Entrepreneur Fast Follower 14