Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Building something as important as your personal brand and reputation requires the same attention you would give any crucial career asset.” Authentic personal brands have almost a magical quality to them.” What are some of the hallmarks of an authentic personal brand? Lida Citroen.

Reputation 130

Reputation Brand How To Media 130

Coaching Tip

OCTOBER 8, 2014

This ''law of love'' is identified in many different ways--for example, in Wayne Baker''s bestseller, " Achieving Success Through Social Capital " , this law of love in the workplace is described as the "law of reciprocity.". Acts of contribution, big and small, build your fund of social capital, creating a vast network of reciprocity.

Cialdini 117

Cialdini Competitive Advantage Social Capital Maturity 117

Harvard Business Review

FEBRUARY 13, 2013

In essence American Express gives $10 free credit for a branded tweet. CNV is the expected net profit from purchases by anyone in the customer's network — their friends, family and online followers — that can be attributed to the customer promoting the brand. But how does one formulate that?

Advertising 8

Advertising Discount Media Customer Loyalty 8

Harvard Business Review

JANUARY 27, 2014

Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. Quite a respectable performance for a company operating in a fairly mature industry. Initially these savings are mainly physical, as you stretch the use of tangible assets such as plants, networks and systems. in the U.S.,

Social Capital 8

Social Capital Chemicals Industry Cost 8