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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 325
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A World Gone Social

Lead Change Blog

Learn why many brands are still getting social wrong and how your organization can avoid that trap and take advantage of a level playing field. Spend an hour with Mark and Ted as they discuss the tools you need to survive — and thrive — in the Social Age. Learn more and register here.

Webinar 224
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Innovate Forward

Leading Blog

Six powerful new technologies, all reaching maturity simultaneously in the early 2020s, will each act like a new color in the palette of creators, designers, and innovators. Autonomous machines will take on repetitive, dangerous physical tasks and provide a new way for brands to reach consumers. Be ready.

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How to Build and Repair Your Reputation

Skip Prichard

Do you consider your personal brand ? Building something as important as your personal brand and reputation requires the same attention you would give any crucial career asset.” Authentic personal brands have almost a magical quality to them.” What are some of the hallmarks of an authentic personal brand? Lida Citroen.

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Tips On Honing A Culture Of Winning Through Focus by Martin Zwilling

In the CEO Afterlife

For larger and mature companies, the hard part seems to be giving up the familiar space that isn’t working so well anymore, so that you can focus on a new segment or opportunity. This culture must be maintained by every company at every stage of maturity. Don’t wait for a crisis. Build it at the start and don’t ever lose it.

Maturity 159
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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

We recognized the challenge maturing FinTech companies are facing, as they might not be creditworthy to borrow, and addressed it by creating a small EUR30mn sandbox for granular loans to FinTechs. Of course not, as anything in a growth organization has a dynamic nature: organizational chart, processes, day-to-day priorities, and culture.

Execution 341
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Let's be blunt.

Coaching Tip

The truth is, older brands need to acknowledge that the world has changed. Source: Jim Stengel: Unleashing the Innovators: How Mature Companies Find New Life with Startups . If they are going to survive in this era, they need to start acting more like startups. Other self-coaching leadership books: Can't Get Enough Leadership.

Maturity 101