Skip Prichard
AUGUST 11, 2019
This becomes a huge productivity problem on long chains saved to your CRM system when you need to relocate a specific detail. The first was a business development manager at our training organization about fifteen years ago. Our GM hired him over my objection. “Nothing to add.”. Yes—two great examples come to mind.
Lead Change Blog
JANUARY 12, 2015
Then there are the business developers forever in pursuit of new products and new markets. They apply resourcefulness to the rational and originality to objectivity. A local car wash operator learned about CRM (customer relationship management) in a magazine and decided to create his own version.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
MARCH 31, 2015
Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Lead generation is now more efficient and scalable with apps that provide an all-in-one lead scanner and note-taking platform which can be seamlessly uploaded to a CRM system for follow-up.
Harvard Business Review
AUGUST 15, 2014
In other words, the current de facto digital business case in most companies goes something like this: “We’re not sure what the objectives are or how to calculate the ROI or who has responsibility here for clarifying those things and driving accountable execution. But invest in this digital project and ignore the opportunity costs—i.e.,
Harvard Business Review
DECEMBER 21, 2011
Inability to adapt : As the product line at a technology company broadened to meet the needs of customers seeking comprehensive business solutions, sales leaders planned to expand the company's sales force by adding specialists who could bring technical product expertise to customers. All are sources of customer value.
Expert insights. Personalized for you.
93 
Let's personalize your content