Harvard Business Review

DECEMBER 6, 2013

Make sure your guidelines align to business objectives. Bringing distributed groups up to speed with digital strategy puts you in the guidelines business. You can also identify a knowledge sharing goal as a Key Performance Indicator (KPI) of project success, alongside on time and on budget.

Guidelines 8

Guidelines Team KPI Business Objectives 8

Strategy Driven

NOVEMBER 13, 2019

Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. Uncover your business objectives. Increasing sales, expanding reach, and building brand awareness: all of them are the key objectives for any business. Number of website visits.

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. When this is the case, though, be certain to study KPI success or failure with caution. Time passes slowly, data continues to mount, and paralysis sets in.

Attrition 10

Attrition Metrics Net Present Value KPI 10