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Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Yes, there are notable examples of BOP innovation from global corporations (such as the GE portable ECG machine ) and emerging market companies (such as the Chotukool refrigerator) that have broken through in global markets.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Furthermore, early AI adopters are 3.5

Survey 10
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How Harley-Davidson Used Predictive Analytics to Increase New York Sales Leads by 2,930%

Harvard Business Review

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 12
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Embracing the Power of Large Language Models: Transforming Finance and Empowering Professionals

The Horizons Tracker

Private equity firms and insurers were among the early adopters, utilizing these innovations for investment pre-screening and claims automation. In call centers of major software companies, chatbots improved the productivity and quality of underperforming workers more significantly than that of “superstars.”

Finance 114
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3 Ways Companies Are Building a Business Around AI

Harvard Business Review

At heart, the algorithms and computation are dedicated to unearthing novel patterns, which is what science, technology, markets, and the humanistic arts have done throughout the story of humankind. Even in these early days, practices of successful early adopters offer several useful lessons: Find and own valuable data no one else has.

Company 10
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3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold

Harvard Business Review

Back then however, Hughes’s contribution helped mobilize a relatively small portion of volunteers, those already familiar with social media — mainly young people and early adopters. In this article, I review three critical aspects to watch: marketing, operations, and profiling.

Bond 8