Remove Career Remove CIO Remove Influence Remove Marketing
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The CIO in Crisis: What You Told Us

Harvard Business Review

Our research, conducted in partnership with Harvard Business Review, The Economist, CEB (formerly the Corporate Executive Board), Intel, and TNS Global, finds that corporate leadership has lost confidence in the CIO as a strategic partner and views IT as a commodity rather than a difference-maker.

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To Blog or Not to Blog?

N2Growth Blog

Share and Enjoy: View Comments [link] Stuart Oliver: Entrepreneur, Interim CIO, Technology COO, Strategist, » Blog Archive » To blog or not to blog [.] Mike Myatt from N2Growth has this interesting blog entitled “To blog or not to blog“ [.] link] Swiecki’s Blog » Tech-blog Carnival Edition 2 [.] I Think Not.

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Don't believe your own hype

Roundtable Talk

I’ve noticed that the same can be said for leaders who find themselves in particularly “high influence” leadership roles. It doesn’t matter if you’re in HR, finance, IT, marketing… these new buddies will be everywhere. Suddenly, you become the person that everyone’s trying to schmooze. Happy leading!

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The Rise of the Digital CMO

Harvard Business Review

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

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How to Create True Customer Advocates

Harvard Business Review

This may seem like a silly question, the answer being of course, the sales & marketing team. Marketing that''s based on customer advocacy and influence must keep this basic truth front and center. The most important thing you can bring to a dialogue with me is knowing my problems," says Patty Morrison , CIO of Cardinal Health.

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