Harvard Business Review

MAY 29, 2017

” Nowadays, a company’s digital strategy practically drives the roadmap and goals of many departments, from marketing to sales to HR. CEOs recognize how much their digital strategy influences business goals. CIOs, in addition, have gotten a prime seat at the table. It used to be synonymous with “IT.”

CIO 11

CIO Survey Strategic Planning Technology 11

Harvard Business Review

JULY 22, 2014

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization.

Supply Chain 10

Supply Chain CIO Chief Information Officer Budgeting 10

Harvard Business Review

JULY 31, 2013

Some experiences come through channels that companies can influence but not control, such as social networks and review sites. Digital experiences unleash more ways for companies to influence and satisfy the customer, and differentiate themselves from competitors. Optimize marketing efforts to achieve influence at scale.

CIO 8

CIO Technology Media Information Technology 8

Roundtable Talk

MARCH 17, 2010

I’ve noticed that the same can be said for leaders who find themselves in particularly “high influence” leadership roles. It doesn’t matter if you’re in HR, finance, IT, marketing… these new buddies will be everywhere. Suddenly, you become the person that everyone’s trying to schmooze. Happy leading!

CIO 44

CIO Godin Blog Crisis Management 44

Harvard Business Review

JULY 4, 2012

It is consumers that have made Africa the fastest growing mobile market in the world. But so far they've concentrated their marketing power at consumers, and invested in selling mainly broadband-related products to the corporate sector. The market is completely open. The notion of the CIO is still in its infancy.

CIO 15

CIO Information Technology Bottom-up Policies 15

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

MAY 22, 2013

This may seem like a silly question, the answer being of course, the sales & marketing team. Marketing that''s based on customer advocacy and influence must keep this basic truth front and center. The most important thing you can bring to a dialogue with me is knowing my problems," says Patty Morrison , CIO of Cardinal Health.

PR 8

PR CIO Reference How To 8

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

MARCH 9, 2018

We think there’s something more here than executive over-exuberance or slowing markets. Executives have to understand what new technologies can do, and understand their impact on markets, products/services, and distribution channels. Investing ahead of the curve makes sense when we know what the curve is.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

DECEMBER 4, 2013

Much as war is too important to be left to the generals, the business of network effects is too valuable to be entrusted to the CMOs and CIOs. Similarly, marketing loves the virality that social media and network effects facilitate. Can your organization do that without a Chief Network Effects Officer?

Management 8

Management Supply Chain CIO Core Competence 8

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. You''ll get further by aligning any proposed advocacy or co-marketing efforts with those of the marquee customer. Let''s say you''re trying to recruit the CIO of a very large brand. Use LinkedIn.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

JANUARY 28, 2015

Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin. Once the drivers of the costs of the journey are understood, marketing can work with operations to address them. Consider how Dutch energy company Essent is redesigning the customer experience.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

SEPTEMBER 9, 2014

Almost any enterprise you can think of, no matter the industry or sector, is trying (or being pressured by competitors) to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices, and myriad other sources of information originating from customers and markets.

Technology 8

Technology Metrics Budgeting CIO 8

Harvard Business Review

JULY 31, 2012

Zack Lemelle, a former divisional CIO at Johnson & Johnson, told me that he got around IT big bangs by using "joint application design / rapid application development" sessions. Are there ways you can enable front line workers to influence the design of their work? Break the new system into chunks for implementation wherever possible.

Technology 13

Technology Software CIO Information Technology 13

Harvard Business Review

SEPTEMBER 15, 2011

So she asked her CIO if he could test that software out. The CIO said that he could, but that he'd want sign-off from the corporate counsel first. They asked their CIO to set up a "key word/key phrase" filter to identify and track the language they didn't like. The CIO acquiesced. And legal said, "absolutely not.".

CIO 11

CIO Compliance Ethics Policies 11

Harvard Business Review

JUNE 16, 2015

He told me about the days, decades ago, when he first ran into a new breed of executive and thought, “What the heck is a CIO?” Since then, the CSO’s role has most definitely grown and gained influence, as this Atlantic article explores by featuring CSOs from MGM, EMC, Owens-Corning, and elsewhere.

Constraint 8

Constraint Supply Chain Resources Operations 8

Harvard Business Review

NOVEMBER 19, 2012

Royal Caribbean built its Oasis-class ships with pervasive digital connections that transform guests' cruising vacations into ones that allow them greater individual control to influence their experience. To do this, Royal Caribbean thought about every aspect of the ship and its operations from a guest's perspective.

IT Strategy 9

IT Strategy Strategy Class Offshoring 9

Harvard Business Review

AUGUST 20, 2013

Adoption risk: Adopting technologies or responding to market, business, and technology trends too quickly or too slowly; reactively or over thought, without considering how non-technical implications or unintended consequences contribute adoption risk. Google''s CIO on How to Make Your IT Department Great. IT Doesn''t Matter (to CEOs).

Dunning 8

Dunning Project CTO Innovation 8

Harvard Business Review

JUNE 26, 2017

But despite the different timescale, the challenge for real estate executives is not unlike the one facing CIOs: to make sure a new investment will not quickly become obsolete. They acquire huge customer bases and receive staggering market valuations while employing a relatively small number of people. Their business models are fluid.

Real Estate 8

Real Estate Technology Hedge Project 8

Harvard Business Review

JUNE 4, 2015

Let’s say you’re in the market for some new towels. According to the AFL-CIO , the actual number is closer to 331 to 1 in the United States (most other developed countries have lower ratios than the U.S., Well then, I might suddenly be in the market. Babo Schokker. So far, so good.

Norton 8

Norton Retail CEO Discount 8

Harvard Business Review

AUGUST 29, 2014

So I called up Lowell Turner, professor of International and Comparative Labor and Director of the Worker Institute at Cornell, to ask him how labor might adapt to regain its influence. Unions have declined seriously in both membership and influence. Their unions have declined in membership, but they are still a major influence.

Globalization 8

Globalization CIO Rogers Influence 8