Corporate Purpose: Monumental Change Starts With Your Leadership
CO2
APRIL 1, 2022
A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. Core competency: What do we do well that helps us meet our stakeholders’ needs? Millennials and Generation Z, who together make up nearly half of the full-time workforce in the U.S.
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