Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. In her short time at Ervaring, she’d come to rely on him for help with investment decisions.

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

JULY 17, 2014

Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. Organizational Anachronisms Exposed. The New Marketing Organization. An HBR Insight Center.

Finance 14

Finance Marketing P&L ROI 14

Harvard Business Review

MARCH 9, 2017

-based companies, I’ve spoken with hundreds of high-performing working parents, and, on the hunt for real, feasible solutions, asked the same questions again and again: What advice has been the most valuable to you over the long term as a working parent? Think long-term to stay in the game.

Stress 15

Stress Long-term Short-term Contingency Plans 15

Harvard Business Review

SEPTEMBER 14, 2018

Simon had been a chief executive for 15 years, and CFO before he was 30. ” Any immediate sense of loss is short-lived. If a CEO has a significant other, it is critical to “align expectations” — to apply a business term to a family environment. Charles McQuillan/Getty Images. Partner with your partner.

Simon 14

Simon CEO Venture Capitalist Planning 14

Harvard Business Review

DECEMBER 13, 2017

The question on everyone’s mind, especially investors’, was how Troy would manage this much larger portfolio, given the overlap between existing and acquired brands in terms of positioning, price tier, and geography. Troy’s phone buzzed, and he saw it was an e-mail from Meena Nair, Otto’s CFO.

Hotels 8

Hotels Case Study Brand Price 8