Harvard Business Review

MAY 10, 2018

The science of storytelling and brand performance. The service offers the possibility of enhancing an engineer’s marketability and growth and development. Starting from explosives and farming chemicals, these B2B companies have embedded their expertise in powerful software platforms to expand beyond the traditional products.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JUNE 7, 2018

The science of storytelling and brand performance. invest in ongoing development of capabilities among the sales and pricing teams through training and tools. The value of developing capabilities became evident to a specialty chemical producer with lackluster margins. Insight Center. Data-Driven Marketing.

B2B 11

B2B Price Survey Company 11

Harvard Business Review

MARCH 11, 2014

But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial. The irresistible power of classic storytelling. But they also coded the commercials for plot development.

Storytelling 21

Storytelling Tools Power Advertising 21